Go Outdoors are the UK's biggest outdoor specialist with over 35 stores. They recently secured a position in the top three of the Sunday Times Deloitte Buyout Track 100, which ranks private-equity backed companies by their profits over the past two years and given their massive programme of store openings that only looks set to continue.

Against this backdrop of massive growth they've also recently replaced many of their IT systems and added new systems, to enhance their growing business. Matrix was chosen to fulfill a number of roles within the business; Acting as a DAM or Digital Asset Management system to store and manage all the images and logos for both print and web. Acting as PIM or Product Information Management system to store product information, features and attributes and finally as a tool to use this data to create various printed material and drive the website information.