Matrix are pleased to annouce that OKA have decided to use the Matrix CMS to manage their multi-channel content.

Established in 1999 by Lady Annabel Astor as an Interiors mail order catalogue, OKA has developed into a multi-channel retailer currently operating eleven shops across the United Kingdom alongside a mail order, online and trade service.

Founded and run by Lady Annabel Astor, Sue Jones and Lucinda Waterhouse (whose combined backgrounds are in retail, fashion and textiles), OKA added instant sophistication to a burgeoning mail order market. "Everything we offer within our catalogue has been commissioned by us with an eye to beauty, comfort and style. Our mission is to go directly to the source, in order that we have absolute quality control and can maintain our prices at an affordable level." says Annabel Astor

They will use the Matrix CMS system to help organise images for use in catalogues, retail space and online. The system will provide comprehensive workflow management for their various catalogues, leaflets and brochures and the product database will provide the website with instant access to product information.